Websites & Blogs
There are two types of websites on the Internet today. There are the graphics-heavy sites with their snazzy Flash splash pages and tons of nifty Java script functions that make the pages dance. They’re electronic eye candy that showcase what today’s technology can do.
The problem is, you usually can’t find your way around those sites and it’s almost impossible to read or understand the information there.
The other type is the content-driven site that contains plenty of interesting information, presented in a clean, simple manner. It’s easy to navigate these sites and while they may lack the pizzazz of their fancy cousins, they can actually be more effective for a company doing business online.
That’s the kind of site BARD Enterpries specializes in.
The good news is that these sites don’t have to be ugly to be effective. And the even BETTER news is that they don’t cost anywhere near as much as the technology-laden sites.
Here are the required elements for building a site:
- Choosing and registering a domain name
- Setting up a host account with a web hosting company
- Designing the site itself, based on what you need the site to accomplish
- Testing the site design so it looks good in all major browsers (Internet Explorer, Firefox, etc.)
- Writing the content for the site and incorporating the text into the design
- Selecting and placing graphics that help liven up the site
- Going “live” with the site
- Search Engine Optimization (making sure the site gets listed in major search engines, as close to the top as possible — often called SEO)
- Maintaining and updating the site on a regular basis
BARD Enterprises can do ALL or any partof this process. We also work with specialized IT experts to incorporate secure shopping carts or other e-commerce solutions.
DO YOU REALLY NEED A WEBSITE?
Today, almost every small business and professional practice can benefit from a web presence. After all, it’s usually the first place people go to check on a company, even a local one! Gone are the days when potential customers would look in the Yellow Pages, call the Better Business Bureau, or even search for an ad in the newspaper.
Instead, they look for your website. If you have one, you earn instant credibility. “If you have a website, you must be legit!” is a common line of reasoning.
Although the Internet has become the marketplace of the world, having a website is important even if you don’t sell products online. Your site can:
- establish your company as a “real” business
- provide details about your hours, location, and staff
- contain valuable information on the products or services you offer
- give customers and the public an easy way to contact you
- announce sales or special events
Plus … we can set you up with a WordPress Blog so you can begin bringing your own personal message to your audience!
